Archive for October, 2009

The Value of Price
October 10, 2009

In a conversation with a friend last night, I was told that the price point of my hats made it so she was unable to afford one, though she dearly wanted to own many of them.  She went on to commend me on how great it was that I valued myself enough to charge the prices I do. The truth is that my pricing is a mathematical formula that takes into account what is necessary to create the product (cost of labor, cost of materials) and the cost of bringing this product to you.  Beyond this, the product produced is valuable to our community on multiple points.

Amidst a market inundated with stylish and functional hats that cost between $15 and $65, it might seem like a statement of self worth for a hatter or milliner to charge $150, $250 or $850 for a hat. Though I have developed more self worth to feel it is appropriate to charge prices that are much higher than the mainstream, this is simply what it costs to create this style of hand blocked, high quality straw and fur felt hats.

A product’s price whether it is a new hat or a television, must include some amount to contribute to what is necessary to keep a business running, including items like water, electricity, telecommunications, marketing efforts, repairs and of course, rent.   When you buy something the price reflects not only what is costs to have it made but also must contribute funds to what it costs to operate on a day-to-day basis, while also allowing a small amount to let the business grow, whether that means paying off the inevitable debts incurred getting started or putting money towards purchasing new equipment.

The value of the handcrafting is layered.  We artisans use better materials and take more time to produce our functional objects than those businesses whose production is geared towards a mass market where volume and high profit margins reign.  This country’s economy sways precariously on the stilts of less costly foreign labor. Our landfills compound in size with the waste of cheaply made items that fall apart after a few months.  If loved and cared for by its owner, a well made hat will last through your lifetime and perhaps beyond, becoming representative of your personality and identity to those in your family who might not ever know you.

Like other artisans, my work is an expression of my joy.  Holding a high regard for quality and aesthetics, we artisans aim to put more beauty and distinction into your lives. We see it as our role to share a unique vision of how to create a usable object, so that your senses become refreshed when you encounter our handiwork.  And at the same time the price is simply what it takes for us to be present and continue to bring you something just different enough to make you feel your individuality through your affinities.